California’s Consumer Privacy Act

by Allison Hendrick -

California is starting 2020 with a new privacy act! As we’ve mentioned in previous posts, many states are adding additional privacy regulations in response to major data breaches in recent years.

The CCPA gives California consumers several rights around the use, collection, storage, and more of their private information:

  • The right to know
  • The right to delete
  • The right to opt-out
  • The right to non-discrimination

State AG Xavier Becerra’s office released this fact sheet with more information.

The CCPA applies to businesses who meet one or more of these criteria:

  • have gross revenues of $25 million and more
  • buy, sell, or receive personal information of 50,000 or more people/devices
  • earn 50% or more of their annual revenue from the sale of personal information

The full text of the law can be found here.

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